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Privacy Policy

Last updated: 29 September 2026

Full document (English — controlling)

JAIDEE HOLDING CO., LTD. (Jaidee Holding Company Limited), 436/7 Moo 9, Phatthayasai 2 Road, Nong Prue, Bang Lamung, Chonburi 20150, Thailand (“Golfriend”, “we”, “us”) operates the Golfriend app and the golfriend.co website. This policy explains what information Golfriend handles, why, who processes it for us, and what happens when you delete your account.

1. Information you give us

• Account details: your email address and password (handled by Firebase Authentication), an optional passkey, your phone number, nickname, date of birth and gender. You must be 18 or older.
• Verification: a portrait photo and a short liveness video, taken when you join, so we can check that a real person is joining.
• Golf details: for example your handicap, equipment, rounds, scores and practice sessions, and facts you tell Golfie about your game.
• Photos and videos you add to your Master Album, and messages and attachments you send in chat.

2. Photos and videos

Master Album. Photos and videos you add go into your Master Album. Items are private by default: only you can see them.

Gallery. If you publish an item to the Gallery, other Golfriend members can see it in the Clubhouse, except members you have blocked or who have blocked you.

Avatar and profile photo. Your avatar is the picture other members see next to your nickname, for example in golfer discovery. You can also choose a photo from your Master Album as your profile photo.

Automated image checks. Your verification portrait and your avatar are checked automatically with Google Cloud Vision: it looks for exactly one face and for adult or violent content. If the check fails, you are asked to take or choose another picture.

Deleting an item. When you delete an item from your Master Album, it is removed from every place it was shown (Gallery, avatar and profile photo) and then the stored file and all its copies are deleted.

Swing videos. If you use Practice to review a swing, the video and still frames from it are stored with your Master Album so they can be analysed.

3. Location

Golfriend uses your device’s location only with your permission and only while you are using the app. The app does not request background location. You can turn location off at any time in your device settings.

• Nearby club houses and courses: your location is used to find golf club houses and courses near you, for example when you say you want to play. For nearby club house suggestions in the Lounge, no location is stored.
• Finding golfers near you: only if you switch this on. We store one approximate position (a grid square of about 1 km, not your exact location), which replaces the previous one each time; we do not keep a location history. Other members never see your position; they see only a distance range, such as “5–15 km”. You can switch this off in your Locker Room, which deletes the stored position straight away.
• During a Play Golf round: Play Golf does not currently read your location during a round and does not show GPS hole distances; you choose the course and layout yourself. We will update this policy before in-round location is switched on.
• Sharing your location in chat: only when you choose to. The exact position you share is sent as a message to that conversation.

4. Chat and other members

Golfriend has round chat, for the members of a round, and direct chat between two members, which opens only after the other member has agreed. Messages and attachments are stored so the members of the conversation can read them. Messages cannot currently be deleted once sent.

You can block a member. Blocking stops chat in both directions and hides that member from you in the Gallery and in golfer discovery. You can see and undo your blocks in your Locker Room. You can report a member from their member card in the Clubhouse, or contact support@golfriend.co.

Golfriend can send you push notifications through Firebase Cloud Messaging. You can change notification settings in the app or on your device.

5. Golfie, our AI guide

When you ask Golfie a question, your question and the Golfriend information Golfie needs to answer it (for example your nickname and relevant round, course or practice details) are sent to OpenAI, which generates the answer. If you ask by voice, your recording is sent to OpenAI’s Whisper service to turn it into text. Golfie’s spoken replies are produced either on your device or with Google Cloud Text-to-Speech, which receives the text of the reply to be spoken.

Golfie is told to use only the facts it is given, not to invent facts, and to say when it does not know. Its answers are checked against those facts before you see them. Golfie cannot save, send or book anything by itself; the app asks you to confirm on screen.

6. Tees and purchases

Tees are bought through Google Play. Google handles the payment; we do not receive your card details. We receive the purchase details from Google Play, check them with Google, and keep a record of the purchase and of how your Tees were added and used. If Google refunds a purchase, we remove the Tees from that purchase that you have not yet used.

7. Who processes your information for us

Golfriend does not sell members’ personal data to advertisers or data brokers. To run Golfriend we do rely on the service providers below, which process members’ information for us so the features you use can work:

• Google Firebase and Google Cloud host Golfriend’s accounts, database, file storage, server functions and push notifications. Firebase App Check, using Google Play Integrity on Android, checks that requests come from the genuine app. Google Cloud Text-to-Speech can produce Golfie’s spoken replies (section 5).
• Google Cloud Vision checks verification portraits and avatars (section 2).
• OpenAI generates Golfie’s chat answers and transcribes voice questions with Whisper speech recognition (section 5).
• Twilio Verify sends the SMS code that confirms your phone number.
• Google Play billing processes purchases and refunds (section 6).
• golfapi.io provides golf course data; when you search for a course, your search text is sent to it.

Golfriend does not sell tee times and does not process tee-time payments. If you book with a golf course or another provider, course availability, pricing, booking, cancellation and fulfillment are controlled by the relevant third party, and their own terms and privacy practices apply.

Suggestions, drafts and previews do not mean anyone was contacted, invited, matched or confirmed.

8. Deleting your account

You can delete your account in the app: Locker Room › Account › Delete account. You type DELETE GOLFRIEND to confirm; if you have not signed in within the last few minutes, you are asked to sign in again first. Your access stops immediately and deletion is completed automatically, normally within minutes.

What is deleted: your sign-in account, your profile, your Master Album photos and videos with every Gallery, avatar and profile-photo placement, what Golfie knows about you, your stored discovery position, your equipment, round and practice history and your score entries, your notification settings and device registrations, your blocks and follows, and your direct-chat agreements.

What is kept:

• Shared rounds belong to everyone who played. They are kept, with your place shown as “Deleted member”.
• Chat messages you sent stay in those conversations for the other members.
• Financial and purchase records. Records of Tee purchases and Tee movements are kept separately, under an internal account number and the Google Play order reference, to meet legal and accounting obligations. These records do not contain your name, email address or phone number.
• A sealed safety marker, made from a one-way code of your email address and phone number, is kept for 90 days as a minimal safety and anti-abuse record. During that time an account with the same details cannot be activated again. The marker is not visible or searchable and is deleted automatically after 90 days.
• Backups. Backup copies of our systems are kept for up to 35 days, so deleted data can remain in a backup for up to 35 days before it expires.
• Identity-verification portrait and liveness video. The portrait photo and liveness video you took when you joined are currently kept in our file storage after your account is deleted. The deletion process does not yet remove them, and no deletion period is set for them. If you want them removed, email support@golfriend.co.
• Reports and moderation records. Reports you made, reports made about you, the moderation decisions on them and the records of those actions are currently kept after your account is deleted, so we can deal with safety concerns and repeated abuse. They hold account numbers, the reason chosen and any note written with a report. No deletion period is set for them yet.
• Phone-verification records. The counters we use to limit how many SMS codes are sent, linked to your account number and a one-way code of your phone number, are currently kept after your account is deleted, to prevent SMS abuse. No deletion period is set for them yet.
• Referral records. Your referral code, the record of who referred whom and any referral reward record are currently kept after your account is deleted, as part of the Tee records. No deletion period is set for them yet.

Tees. Deleting your account means you lose access to any Tees left in it. See the Terms of Service for how Tees are treated when you delete your account.

Step-by-step instructions are also on our account deletion page. Deleting in the app is the main way to delete your account. We do not offer self-service deletion on this website. If you cannot use the app, you can email support@golfriend.co. We accept an email deletion request only when it is sent from the email address already verified on your account, or when you confirm it with a one-time code sent to the phone number verified on your account. Golfriend will never ask you for your password, identity documents, card details, passkeys or security answers. If you cannot prove that you control the verified email address or phone number, we will not delete the account; we will reply with instructions for recovering access or deleting it in the app. We acknowledge an email deletion request within 3 working days and complete the deletion within 30 days, subject to any retention the law requires. An account deleted by email is treated exactly like one deleted in the app, including the loss of any remaining Tees and the same retention rules. To ask about any other record, contact support@golfriend.co.

9. How long we keep information

• While your account is active, we keep your chats, profile, photos and videos, and golf history for as long as the service needs them to work for you.
• When you delete your account, the deletion process removes your personal data from our live systems, except the records listed as kept in section 8.
• Backups are kept for up to 35 days.
• A minimal safety and anti-abuse record (the sealed safety marker in section 8) is kept for 90 days.
• Financial and purchase records. Records of Tee purchases and Tee movements are kept separately, under an internal account number and the Google Play order reference, to meet legal and accounting obligations. These records do not contain your name, email address or phone number.

10. Information stored on your device

The app keeps some settings on your device, such as Golfie’s mute and speaking speed, and may hold a score briefly until it reaches our server. This website stores only your chosen language in your browser. The website does not set tracking cookies and does not embed third-party trackers.

11. What we do not do

Golfriend does not sell members’ personal data to advertisers or data brokers.

12. Changes to this policy

We may update this policy when Golfriend changes. The date at the top of this page shows when it last changed.

Contact us

JAIDEE HOLDING CO., LTD. (Jaidee Holding Company Limited), 436/7 Moo 9, Phatthayasai 2 Road, Nong Prue, Bang Lamung, Chonburi 20150, Thailand.

For questions about this privacy policy or your information, contact support@golfriend.co. To delete your account, use the app (Locker Room › Account › Delete account); email is for support and for escalation if the in-app route does not work for you.